The physical positioning consumer physiology including gender and age. in terms of gender or
shoes identified as men's shoes, identified as adults in the age shoes, youth shoes, or
shoes. at the age can also be divided on more carefully, such as children's shoes can be
divided into children shoes, small shoes, big shoes and so on.professional orientation
determine product targeted business people, civil servants or state agencies; a student or
youth workers and so on. educational orientation,user of the product level of education
quality in choosing products, shape, color, pattern, price, materials and function and other
factors have a significant impact.Income positioning,product users often affect how much
income they buy the product grade and quantity. income orientation isgeneraldivided into
high-income, middle income, ordinary income and low-income several.region Location,
different regions of the consumers affected by environmental and consumer practices impact
on the product requirements are not quite different. which environmental factors, including
geographical and climatic environment, consumption practices, including choosing the type of
consumer products, the practical function of the product and aesthetic, symbolic function of
preference.psychological orientation, psychological orientation is mainly the product on the
consumer psychology and a symbol, the implication to meet the expectations of both
psychology and determine.
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